March 17, 2010
March 17, 2010
Optimus is the first TV operator to deploy a personalized recommendations solution for both live and VOD content
Orca's content discovery solution, COMPASS will enable Optimus to increase their content revenues and smartly manage their content
RA'ANANA, Israel - March 17, 2010 - Orca Interactive, a global market leader in developing middleware and applications for IPTV, announced today that its inclusive content discovery solution COMPASS, has been deployed by Optimus Clix, the mass market brand of Sonaecom, a major telecommunications provider in Portugal.
Optimus content discovery includes personalized recommendations for both VOD and live as well as an explore mode, where viewers can enjoy personalized navigation through content that is related to content they have watched and liked. Initial survey between Optimus viewers show that personalized content recommendations are accurate and that the new service is attractive and useful for finding content.
Orca’s COMPASS is an inclusive personalized content discovery solution that uses a blend of algorithms to provide optimized recommendations for all TV content types, personalized navigation through explore functionality and advanced tools for targeted operator's promotions as well as tracking and analysis of recommendations' effectiveness.
“We are delighted to be the first TV operator launching a personalized recommendations service for both live and VOD content”, said Ana Paula Marques, Optimus board member. “The new service will proactively assist our subscribers to find content that is interesting for them out of the huge variety that we provide. We will optimize our revenues from the existing content inventory, as well as improve our competitive position by offering our viewers an innovative, superior TV experience that will improve their satisfaction from the service and reduce churn. ”
Haggai Barel, Orca’s CEO added “In today’s content-rich world, viewers need new tools for content discovery. COMPASS is designed to assist TV viewers with content purchasing decisions since it is tailored to the unique requirements of the TV service, thereby improving the operator’s profitability thanks to an increase in content consumption and a more controlled demand.
About Optimus
Optimus is Sonaecom’s single brand for the telecommunications sector, and the only integrated player in Portugal, revealing once again its capacity to continue to innovate and lead.
With a latest generation converging network of its own, and with a unique customer management system, Optimus offers a complete portfolio of mobile and fixed solutions for approximately 4 million users, individuals and companies.
Optimus directly serves 1 in 3 of the Portuguese population, making available for the residential market, individuals and enterprises, the most advanced solutions in voice, internet, television and e-services, including more than 140 television channels, more than 4000 video-on-demand titles, home entertainment, new generation internet through UMT, HSPA, fibre optics and soon, LTE.
Optimus assures that, no matter customers are fixed or mobile, corporate or individual, they will be able to make the most of the new technologies, adapting them to their unique profile and experiences.
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