Cables/Broadcaster

TV is changing. There is a growing abundance of content out there and you know that in order to maintain your viewers' loyalty you need to present them with the content that best fits their needs and interests. The old guide is not suitable any more and a new concept is required. Easy-to-use, intuitive content discovery is the key differentiator in today's televised world, and compatibility to any client technology (TV, PC, mobile) is a must. Introducing COMPASS - all that you'll ever need in order to lead the world of personalized content.

• New and improved TV Guides - With such a massive amount of content available today - the traditional EPG is no longer enough (if ever it was). COMPASS provides the viewer with a manageable number of options in order to help them find their way to the most relevant content for them.

• Increase the penetration of your premium services by strengthening the awareness of your basic subscribers to your entire premium and on demand content catalog.

• Increase usage and revenues from premium content by enabling subscribers to discover content that is interests them.

• Improve customer satisfaction and reduce churn by offering personalized recommendations and attractive offerings.

• Optimize your inventory usage by scheduled targeted promotions.

• Enhance your differentiation by presenting your users with easy-to-use, fun content navigation, by leveraging your quad-play offering (TV, data, voice and Mobile) and providing connectivity to social networks.

• Enable Targeted Advertising - personalized content means you can offer personalized ads.