COMPASS - Content Discovery for a Personal TV Experience

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While on traditional television, choice was once limited to “whatever’s on now”,  TV viewers today have an abundance of choices on TV such as live channels, video-on-demand, personalized video recording, web based content and more.

As a result - presenting the right content to each viewer has become the key for operators to maximize revenues. A satisfied viewer will stay longer, purchase and consume more content.

In order to be able to present the right content, you need a personalized content discovery solution; a solution that doesn’t focus on a single service or algorithm, but offers a comprehensive approach, covering your entire content catalog, that can be adapted to different scenarios and different viewers; a solution that allows you to analyze content usage and recommendation effectiveness, optimize the revenues from your inventory and promote content effectively.

In short, you need COMPASS.

COMPASS' advantages

COMPASS, Orca Interactive's innovative content discovery solution, enables both subscribers and pay TV operators to fully benefit from the content-rich world of interactive television. COMPASS offers a number of advantages to help subscribers receive personalized recommendations – tailored to their individual preferences – that enable them to quickly find desirable TV content.

• TV focus by providing recommendations for all TV content types, providing personalized recommendations even when viewers do not identify themselves while watching TV, and enabling portal-context-sensitive recommendations → greater revenue generation

• Optimized content recommendations by providing recommendations based on a blend of algorithms to adapt to different launch stages, audience behaviors and usage patterns → greater revenues generation

• Proactive social discovery by providing rich social discovery functionality that is embedded into the TV experience  and seamlessly integrating with leading social networks → improved personalization

• Targeted promotions by profiling users and then creating segmented promotions for content, while controlling the timing and scheduling of each promotion → enhanced content inventory management

• Real-world operator deployments by working with leading operators worldwide → proven solution with a short time to market